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See20/20 report record year at Optrafair 2009. Click here for Optrafair 2009 Show Photo Gallery Click here for Optician Awards 2009 Photo Gallery Post-fair analysis shows Optrafair 09 was a huge success for See20/20, with both visitors to the stand and orders placed markedly up on 2007 figures. Sales & Marketing Director Paul Houston commented “We were quite nervous about the financial outlay we had to make to attend the show, especially in today’s current climate, but I feel the decision to attend was more than justified! Although the overall number of visitors to Optrafair seemed down on 2007, we found that the numbers visiting our stand were up and more business was placed over the weekend than ever before. It appears that those who did attend were serious buyers and saw Optrafair as an ideal opportunity to look at all the options, make a decision and take advantage of the promotions on offer. Although there was interest and orders placed across the whole range of products and services, there were notable winners that give a good indication of the current growth areas for IT in practice. The Flourish marketing toolkit was an unbelievable success with 1 out of every 2 visitors to the stand purchasing the product and services it provides, other good news was that practitioners are finally fighting back against the cheap internet suppliers by taking contact lens and spectacle dispensing/ordering with direct debits, this will provide the practitioner the ability to increase dispensing averages and compete on a level playing field and help towards retaining the patient on a long term basis. Another pleasant surprise was the amount of orders we had for clinical notes with the integrated 3D ophthalmic animations from Optimed and instrument links to such equipment as refraction units, field screeners and more notably OCT machines, which seems to have been the buzz word of the show”. Finally, all of us at See20/20 would like to say a massive thank you to all existing customers whom came to see to us and meet the team; it’s always nice to put a face to the name and voice that we hear on the telephone. We would also like to thank all our new customers whom purchased at the show, you have made the right decision and we will ensure the partnerships that have been newly formed will be a great success for all.
To find out more about See20/20 call us on
0845 6120 141 or email
info@see2020.co.uk |
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