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Leading software firm See20/20 has formed an exclusive partnership with leading information services company Real Time Marketing (RTM). This agreement will guarantee an injection of new customers to optical practices and allow practice managers and owners to focus on running their business and looking after existing patient needs.

Paul Houston, Sales & Marketing Director at See20/20 said: “We talk about evolution not revolution within optics and how the high street practice can compete with on-line players and supermarkets alike. However, this partnership will certainly revolutionise the way an average high street opticians operate, allowing them to compete on a level playing field and target new and existing patients in a way that hasn’t been seen or done before.”

The software will enable a practice to target non-specific patients and build on the current practice database by interrogating an Experian & CACI collated database of over 30 million people from across the UK population. The practice can specifically target a sector of the market, for example customers who have purchased spectacles or contact lenses within the last three years, are within a certain age range, Social grading, live in a certain postcode area or earn a particular annual salary range.

Paul Houston added: “This service truly is unrivalled and there are no up-front costs to users – it’s simply pay as you go! The print, postage and data purchasing is all charged at a set rate via monthly invoicing or credit card payments. For opticians who want to improve the quality of their patient database and target new business this service is a crucial breakthrough.”

Oct 2008

About See20/20

See20/20 is the company’s response to a plea for a simple, cost-effective means of viewing business and customer data at the touch of a button. No expensive computer upgrades are required as See20/20 works off the practice’s existing computer system and, by consolidating all practice records in a single source, See20/20 brings significant improvements in communication, customer service and efficiency, all contributing to bottom line profitability.

Founded in the West Midlands in 2003, See20/20 recently attracted a £1million investment grant from Catapult Venture Managers, allowing the company to accelerate its international expansion plans. As a result the company recently launched its software in both Australia and the Caribbean while mainland Europe
and Russia are currently being evaluated.

To find out more about See20/20 call Paul Houston on 0845 6120 141
or email: paulh@see2020.co.uk