The switch came about following an extensive brand review which established the need to communicate our genuine USP to potential customers more distinctively.

As the UK’s only web-based ophthalmic practice management software, See20/20 has a true point of difference. It provides easy online access to the information opticians need to make better business decisions.

It also carries huge advantages over traditional, locally hosted server solutions, which are notoriously unreliable and lack the flexibility to manage multiple practices from a single location.

See20/20 puts the optician in control, with instant access to every single piece of practice data, including full patient histories, an automated appointment diary and a comprehensive dispensing and payments facility.

Commenting on the new brand, Andy Chance Hill, Managing Director of Practice Management Services Ltd., said, “See20/20 gives us real stand out in the marketplace. It’s bold and very direct and just what we’ve been looking for to focus on what we want to achieve. It’s given us a unique opportunity to build on the success of MetSpex II and drive the business forward.”

With systems support and monitoring carried out centrally, users require only a minimum of interface training and no technical expertise.

As Andy continued, “Our customers get all the information with none of the hassle. There’s no software to install or servers to maintain. All our customers need is a connection to the internet. Running a profitable practice has never been easier.”

The launch of See20/20 will be accompanied by a press and PR campaign. For more information, please contact Jane Duncan at Cognition PR on 01926 330800.