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See20/20 urges optical industry to go green
Software provider introduces green initiative to help reduce carbon footprint
.
Nov 2007
2 November 2007 Leading practice
management software company, See20/20, is urging the optical industry to
follow its lead and reduce its carbon footprint. Under the new
initiative, the company is introducing a four point plan to encourage
practices to reduce their impact on the environment:
1) For every new software system sold in the UK, See20/20 will plant a
tree in a protected forest.
2) Since See20/20 is truly web-based, practices can do away with the
power-hungry servers traditionally required to back up records - for
example a five practice group will require five fewer servers, bringing
substantial energy savings.
3) See20/20 will recycle any practice computer equipment no longer
needed following an upgrade to the company’s new software and at no cost
to the customer.
4) Moving to a web-based system reduces the need to keep hard copies of
patient records, meaning less paper is wasted..
More trees, less CO2
In conjunction with Rackspace and
the International Tree Foundation, See20/20
will plant a tree for each new software system sold in the UK. A variety of
indigenous tree species including oak, ash, rowan and elm will be planted on
a dedicated site
in Pembrokeshire, helping offset the CO2 generated by practice servers.
“Everywhere you look, it’s hard to avoid stories about the devastating
effects of global warming caused by greenhouse gases,” says See20/20’s Sales
& Marketing Director Paul Houston. “At See20/20 we’re determined to minimise
our impact on the environment and planting these trees is just the first of
a number of initiatives we will be implementing over the coming months,” he
added.
About See20/20
See20/20 is the company’s response to a plea for a simple, cost-effective
means of viewing business and customer data at the touch of a button. No
expensive computer upgrades are required as See20/20 works off the
practice’s existing computer system and, by consolidating all practice
records in a single source, See20/20 brings significant improvements in
communication, customer service and efficiency, all contributing to bottom
line profitability.
Founded in the West Midlands in 2003, See20/20 recently attracted a
£1million investment grant from Catapult Venture Managers, allowing the
company to accelerate its international expansion plans. As a result the
company recently launched its software in both Australia and the Caribbean
while mainland Europe
and Russia are currently being evaluated.
To find out more about See20/20 call Paul Houston on 0845 6120 141
or email: paulh@see2020.co.uk
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