The first customers to install See20/20, the UK's only web-based ophthalmic management system, are seeing a substantial increase in bottom line profitability. The first system to offer practice management from a single location, See20/20 provides real-time information on all aspects of the business from patient details and appointments to stock levels and payments. Records can be viewed from any practice, at any time of day, while an automated appointment diary integrates resources and patient recall functions. Stock levels also become manageable in minutes, allowing allocation tracking and pricing across multiple practices.
"Customers are telling us that See20/20 is helping them react much faster to last minute changes such as cancelled appointments," explains Exmet's managing director, Andy Chance-Hill. The result is the practices using See20/20 are fitting in more patients which is having a direct impact on their bottom line."

Dean Butler, founder of Vision Express and the man who introduced the UK to 'lenses in under an hour' has sung the praises of See20/20. "In this day and age, customer service and speed of response are essential. Any system that can provide real-time information on what's happening across the network has got to be good.

In recent years the high street has seen an internet revolution and the optical world isn't immune. It's only a matter of time before customers expect to be able to buy products on line and make appointments from home. Having assessed a number of systems, See20/20 is clearly a generation ahead. Not only is it user-friendly but it's the best way of future-proofing your business."

Brainchild of Exmet managing director, Andy Chance-Hill, See20/20 is fast being adopted by practices of all sizes from single outlets to multiple chains. "The feedback we're getting from our customers is extremely positive, from greater transparency across their network to improved work/life balance as they can check appointments from home rather than drive into work. Whatever the reason, we clearly seemed to have struck a chord."

See20/20 is Exmet's response to a plea for a simple, cost-effective means of viewing business and customer data at the touch of a button. No expensive computer upgrades are required as See20/20 works off the practice's existing computer system and, by consolidating all practice records in a single source, See20/20 brings significant improvements in communication, customer service and efficiency, all contributing to bottom line profitability.
One of the first customers for See20/20 is Duncan and Todd who operate a chain of 24 branches between Dundee and Wick in the north-east of Scotland and Southern Ireland.
"See20/20 has been the best investment we've ever made," says Managing Director Frances Duncan. "In every practice we’ve seen a significant increase in profits and the business is recording a regular 6 per cent YTD improvement in efficiency with more sight tests undertaken in the same number of days. The ability to time advertising campaigns to patient recalls has also produced incremental sales resulting in a 5 per cent YTD improvement every month and we're already managing more than 300,000 patient records across the whole business and have logged in excess of 1.5 million patient events."
With the successful implementation of See20/20, Duncan and Todd are now reaping the rewards of the upsurge in business following the new legislation which came into effect in Scotland in April 2006. "In future we will be required to carry out more supplementary eye tests and spend more time with each patient," explains Frances Duncan. "Without See20/20, I'd be dreading the sudden upsurge, but with a singlepoint electronic diary and our staff allocation system, we're more than ready for it."


"We’ve always relied on filling out the staff spreadsheet by hand and faxing it from one outlet to another but it could never keep up with last minute changes such as sickness, so we’d end up with gaps and dissatisfied customers," explains Chapman's managing director, Andrew Chapman. "See20/20 is a real breath of fresh air – it can be accessed remotely allowing the gaps to be spotted which is great for staff and customers alike." 		Stodel managing director, Andrew Stodel is equally enthusiastic: "As a single site practice, my hands are full managing the business and I have no desire to run my own IT system. See20/20 has taken a weight of my mind and freed me up to concentrate on what I do best – providing eyecare. I can log on briefly from home at any time of day and know instantly how the week ahead looks and spot any anomalies. It’s also reassuring to know there's a reliable support team at the end of the phone whenever I need them."