Background
Demo
Your questions answered

Case Studies

Single practice

Michelle Beach, Optometrist & proprietor of Park Vision in Nottingham had this to say when asked about See20/20:-

“See 20/20...where do I start?"

The guys in the office have been really great to me and I think they’re all stars! The good humoured banter we have can only be seen as a positive sign and goes to show how closely we work with all the See 20/20 staff, in every aspect from marketing advice to general IT support and assistance.

I have a very high end boutique practice which I set up from scratch last year. See 20/20 has been in place from day one and really fits around me and my ever changing requirements, it’s an invaluable tool for me to properly manage my business. As well as running the practice from a clinical and business perspective, See 20/20 also takes care of the marketing.... Using the Flourish marketing toolkit and KPI dashboards you can instantly see what type of campaigns my practice requires and what products are selling, who is buying it and where they come from. Then using Flourish you can generate campaigns aimed at the patients who are already buying and the patients you would like to attract!

I love the fact that I have complete control of my practice at anytime and from anywhere. I can check my diary and change it easily, book patients for out of hours appointments and see exactly what has gone through the till when I am not even at the practice.

Patients are also very impressed with the levels of contact they receive – it is easy to let them know the progress of an order by text and email – they don’t waste their time and this improves customer service and satisfaction.

The product catalogue is so easy to use and allows every parameter to be controlled – goods are priced correctly, offers can be easily applied and the discrete bar-coding system looks professional while allowing the practice to maintain accurate stock levels.

With the system set up and used correctly the reports which can be generated are comprehensive and accurate -  there is no need to spend time, money or stress on book-keepers as the system calculates all the figures and spreadsheets the VAT/TAX man could need. “

Michelle Beach, proprietor, Park Vision


Multiple practice




Left to Right: Julian Wright (M.D., Eyeworks), Paul Houston (Sales Director, See20/20)

Mr Julian Wright of Eyeworks has been using See20/20 since 2006 and states “Practice management systems had always been a cause for extra stress and in my opinion more work! I had major issues in the past with hardware and software and until we found See20/20 we never had a system which was as straightforward and simple to use as this. I’m not a computer expert; I do not enjoy maintaining a network and integrating different computers into the system when required. I run an optical practice; we examine eyes and dispense spectacles and contact lenses to a very high standard. Our aim is to concentrate on what we do best, which is patient care and if we happen to make profit along the way, well that makes it even more enjoyable.

After trying a number of different systems I was more and more exasperated and frustrated with the technical jargon and complex set up issues. Then after a meeting with Paul Houston at See 20/20 I realised that I could basically outsource my computer system and let someone else manage and maintain it and most importantly back everything up.

 The peace of mind knowing that everything is backed-up and stored in a secure environment is very re-assuring, especially after losing everything with our previous system (especially when we thought we were backing-up, but nothing was recording!) The support we receive is great, the guys from See 20/20 are on hand at any time and are more than happy to talk me through my problem simply and effectively. Where necessary they even access my system, I leave them to it and 10mins or so later everything is done for me.

See 20/20 is not only great for me but all the staff find it very user friendly, not over complex but very comprehensive. The diary is very simple but massively effective especially where running numerous clinics and juggling two practices, it’s great. The text reminders, although very simple in principle, have made a massive difference to the number of patients failing to attend. The recalls do exactly what I need them to do and offer huge amounts of flexibility both in terms of marketing campaigns and allowing me to fully utilise emails to reduce my recall costs.

Overall I have been most impressed with the spectacle dispensing and EPOS. The ease at which I can validate all frames and lenses and personalise catalogues is great. Massive amounts of time have been saved but perhaps more importantly the average dispense has increased due to the wider range of lenses and additional extras available to all my staff.

The reception staff love the EPOS till and wouldn’t be without it. The quick point of entry for all products with or without the use of the barcodes and the end of day takings reports makes the job much easier. I personally favour the VAT management and KPI Reporting, as does my accountant!

I would not hesitate to recommend See 20/20 to any optician looking for a simple solution to a very complex array of problems. Don’t try and run your own IT system, don’t just muddle along with something that really doesn’t work for you. Get proper advice and an expert opinion and then let the experts themselves sort everything out. All I would say is make the most of the training they give you and support when needed. And then reap the benefits of a more streamlined practice management system without the additional headache of running your own computer department!”

Julian Wright, managing director, Eyeworks Opticians


Single practice

“As a single site practice, my hands are full managing the business and I have no desire to run my own IT system. See20/20 has taken a weight off my mind by allowing me to concentrate on what I do best – providing eyecare. I can log on briefly from home at any time of day and know instantly how the week ahead looks and spot any anomalies. It’s also reassuring to know there’s a reliable support team at the end of the phone whenever I need them.”

Andrew Stodel, managing director, A. Stodel Optometrists      



Multiple practices (2 Sites)

"As an independent, See20/20 gives us the flexibility to access the system from anywhere and make last minute changes. I can log on from home and check the diary and stock situation at both branches when it suits me and I especially like being able to set the recall parameters myself - See20/20 really is tremendous."

Collette Dunsmore, Localeyes Optometrists Ltd.  



Multiple practices (25+ sites)

“See20/20 has been the best investment we’ve ever made. Not only has it brought dramatic improvements in our efficiency and resource planning but it’s given us complete visibility and greater control of the business, allowing our staff to concentrate on looking after the customers. The system’s virtually limitless capacity is essential in our continued growth and success.”

Frances Duncan, Duncan and Todd, ophthalmic opticians

> Click here for the full Case Study